The Truth Beyond Print : A Traditional Ad Campaign for The Philippine Star

This is a conceptual ad campaign for The Philippine Star. It's main goal is to keep the idea of the traditional "dyaryo" paper relevant by using visuals that showcase its primary and secondary uses. This campaign also aims to encourage the younger generation to develop the habit of reading the newspaper. Most of the design elements, even the music used throughout the campaign is made of actual newspapers.

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April 2019